Without data, we are in the realm of uninformed opinion. Our approach is innovative problem-solving through market research and data collection to inform evidence-based
decision-making. We provide primary market research that relies on the collection and interpretation of reliable data to help our clients test markets and inform marketing strategy
and policy-making. We turn missing or messy data into useful insights to decode the complex landscape of Somalia.

• Questionnaire design and surveys for in-depth customer and/or social understanding
• Field research and fieldwork management
• Data analytics and interpretation of findings
• Advising clients on how to make best use of the research findings